Saturday, December 28, 2019

Marketing Marketing Across Boundaries - 1369 Words

ASSIGNMENT NUMBER; 1 MODULE CODE; BU 7752 MODULE TITLE; Marketing Across Boundaries TUTOR NAME; TERRY SMITH, SET 1 STUDENT NUMBER; 1426418 INTRODUCTION No establishment is self-reliant; it is rooted in an environment containing different components. So every manager should devote time to understand the effect of these components on their organisation (Czinkota Kotabe). Therefore there should be proper marketing planning, to analyse what is happening in the market. Taking into consideration, an MNC, Nestle, it is one of the multinational companies which have numerous small companies running under it. The company always focused on the needs and demands of their customers which helped them to expand their goodwill (Nestle, 2014).Different marketing tools can be used to weigh up a company’s aggressive marketing environment. In this assignment we use 3 tools to evaluate nestles competitive environment. 1) Porters Five Force Model Porter’s Five Forces Model is a vital tool to expand business policies and to examine the industrial inflections. Five factors in connection to nestle will be discussed to emphasize the magnetism and efficiency of the market (kasi august 9th 2012). Threat of New Entrants Every company would face a threat of new entrants if the market is very attractive. But it becomes extremely difficult for a novel company to enter into a market which is limited to a few resources. Even though Nestle has consummated a strong market image, thereShow MoreRelatedInternational Marketing Across The National Boundaries Essay1757 Words   |  8 PagesIn global marketing, the marketing across the national boundaries lies between the potential complexities of international marketing which precisely defines what is involved in it. On the other hand the orders received from other national boundaries are responded by the independent broker too. The company is also involved in the transaction of selling its products and services to the broker with some efforts put in along with the considerations and long term commitment. Majorly it involves the resourcesRead MoreDifferent Levels Of Market Involvement And Modes Of Entry Essay1251 Words   |  6 PagesDifferent levels of market involvement and modes of entry. In global marketing, the marketing across the national boundaries lies between the potential complexities of international marketing which precisely defines what is involved in it. On the other hand the orders received from other national boundaries are responded by the independent broker too. The company is also involved in the transaction of selling its products and services to the broker with some efforts put in along with the considerationsRead MoreWhat is Boundary Spanning? Essay969 Words   |  4 PagesBoundary spanning is a business term where it means the efforts by an organization to establish connections both within and outside the organization.Boundary spanning is vital to the effectiveness of cross functional teams and change management initiatives because as we work with others,two elements are key to success.The ability to establish and maintain healthy relationship with others as well as the skill to tackle disordered data and potentially a high degree of ambiguity in order to meet objectivesRead MoreMarketing Strategies And Global Logistics Under Globalisation Essay1056 Words   |  5 PagesIn the article, â€Å"Marketing Strategies and Global Logistics Under Globalisation,† the author Dr. Khalil Alkanaani discusses the global logistics and marketing strategies under globalisation, in which companies must take the necessary steps to overcome the risk that are associated with foreign markets, as well as, restrictions and policies. The key to understanding the essence of globalisation is found in the reasons why commodity flows and divisions of production occur. Which is highly important sinceRead MoreAnalysis of the Pros and Cons of Globalization1212 Words   |  5 PagesGlobalization Introduction The continued accelerating pace of change in globalization is forcing an entirely new level of emphasis on individualized, highly targeted marketing across the many regions and countries of the world. Global marketing today must contend with a wider array of constraints, both economic and cultural, that as ever been the case in the past (Gupta, 2003). These constraints fuel a high level of creativity and focus on how to overcome cultural and economic constraints throughRead MoreMarketing Across Culture Success or Dilemma1130 Words   |  5 PagesTable of contents Marketing across culture: 3 Reasons of this dilemma 3 Proposed solution: 5 Pluralism: 6 Cultural analysis before marketing: 6 Change management strategy: 7 Marketing across culture: Marketing across culture is one of the biggest issues which multinational companies have been confronting nowadays. Since marketing is an important factor for the propagation of a particular product or company, marketing plan should also be effective simultaneously. Every organizationRead MoreThe Type Of International Strategy1189 Words   |  5 PagesTYPE OF INTERNATIONAL STRATEGY International strategy has been used by Volkswagen and Suzuki, which involved autonomous subsidiaries. International strategy can be considered an ethnocentric strategy which is characterized by the application of the marketing strategy of the home country to all foreign markets without adaption to local environment (Morschett, Schramm-Klein, Zentes, 2011). They used the multinational type of strategy, which focused on the local responsiveness. Subsidiaries operated onRead MoreThe Tools And Skills Used By Managers Functioning815 Words   |  4 Pagescertain skillsets in order to be successful. This paper will draw from the text of Carpenter, Taylor, and Erdogan (2009) as well as the work of Griffith and Hoppner (2013) on marketing management of global businesses to highlight the expertise required to motivate and lead a team across all cultural and language boundaries. By using the expanding options available to management today, leaders in global business can solicit the best, hig hest quality results from their teams. MANAGEMENT IN THE GLOBALIZATIONRead MoreStrategic Integration Of Marketing Communication1166 Words   |  5 Pagesimportance of intensive marketing communication to convince target customers of the benefits of desired purchase actions, so as to boost sales. Advertisement is no longer enough for this purpose. Firms now strive for a strategic integration of diverse promotional tools and techniques to strengthen the communication impact, giving rise to the concept of integrated marketing communication (IMC) and the communication mix in the marketing field. This essay focuses merely on interactive marketing, a rising elementRead MoreMatrix Analysis : Matrix Management Essay1135 Words   |  5 Pageswhat is a Matrix? A matrix structure describes when we have more than one formal reporting line Matrix management describes where we are managing horizontally across the traditional, ‘Vertical silos’ of functions, geography and organizational boundaries. It can include managing external stakeholders, multifunctional and virtual teams. Thus, in this structure the employment from different departments of the organization temporarily work together. In the matrix structure, there is no particular

Friday, December 20, 2019

Essay on Personal Transformation from Gilgamesh to Chihiro

Personal Transformation from Gilgamesh to Chihiro Regardless of the setting and the time, maturity and development are key processes that reshape individual’s character. Although on the surface, Hayao Miyazaki’s film, Spirited Away and The Epic of Gilgamesh have nothing in common based on their different historical and geographical settings, they are tied together by the genre called â€Å"Bildungsroman†. A genre that focuses on the psychological and moral growth of the protagonist from youth to adulthood, also known as a coming of age novel. The film, Spirited Away, is about Chihiro, a young girl who is taken down an unusual road by her parents while moving to a new home in an unfamiliar town. Their curiosity leads them into what appears†¦show more content†¦On his journey home however, a snake retrieves the plant. Gilgamesh fails in his journey to defeat his fate, yet comes upon him a sense of humility and acceptance of his true destiny. He returns home to serve Uruk and its citizens. With the help o f their companions, the main characters must overcome a series of obstacles before they can discover their full potential. In the beginning of the story, Chihiro is a spoiled child forced into the fantastic world. Chihiro becomes completely separated from everything she has known and must find her way back to reality. Her adult guidance is stripped away from her when her parents are turned into pigs after being greedy and eating plenty of food that did not belong to them. Chihiro is then forced to step up and save her own parents: â€Å"Im sorry my sister turned your parents into pigs, but theres nothing I can do. It’s just the way things are. Youll have to help your parents and Haku by yourself† (Miyazaki). Never having been cast such responsibility, Chihiro does a pretty good job. In order to survive in the spirit world, Chihiro takes a job at the bath house run by Yubaba. There she performs hard tasks most kids her age would not be able to grasp. Chihiro taking a jo b is a first step into her reaching adulthood, as providing an income and hard work are grown up responsibilities. While she is working there, she faces some difficult challenges which the other

Thursday, December 12, 2019

Coming out free essay sample

Song Offerings Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee For more FREE books visit our website: www. spiritualbee. com Dear Reader, This e-book is a reproduction of the original â€Å"Gitanjali – Song Offerings† by Rabindranath Tagore, first published in 1913. This book is now in the public domain in the United States and in India; because it’s original copyright owned by the Macmillan Company has expired. As per U. S. copyright law, any book published in the United States prior to January 1st 1923 is in the public domain in the United States. Under Indian copyright laws, works enter the public domain 60 years after the author’s death. A photographed version of the original book is also available for download at our website www. spiritualbee. com/gitanjali-poems-of-tagore/ Book Summary: â€Å"Gitanjali† is one of Rabindranath Tagore’s best known works for which he received the Nobel Prize in Literature in 1913. Many of the verses in Gitanjali are beautiful prayers written after a gut-wrenchingly painful period in Rabindranath Tagore’s life, during which he lost his father, wife, daughter and a son in quick succession. His unfathomable pain and unshaken devotion to God are captured in the moving proseverses of Gitanjali, which Tagore dedicated as â€Å"Song Offerings†. For a reader uninitiated in Tagore, it is our humble recommendation that they read the prose-verses of Gitanjali only after gaining familiarity with some of his other works. His books My Reminiscences, Glimpses of Bengal, Sadhana and Nationalism are a great place to start and are available for a free download at our website www. spiritualbee. com/free-spiritual-books/ In that way the reader will have gained a fuller perspective and a rich contextual background, to weight Tagore’s words against. When one reads the works of Tagore, one detects a clear stream of spirituality and an intense love for Nature that flows through most of his books. It is no exaggeration that the more works of Tagore one reads, the more one falls in love with this simple and beautiful poet. He shone forth brightly his lamp of timeless wisdom of the East ? that this Universe has been created out of pure love, and it is only our love for each other together with peace, justice and freedom that will sustain it. â€Å"The Upanishads say: â€Å"From joy does spring all this creation, by joy is it maintained, towards joy does it progress, and into joy does it enter. It means that Gods creation has not its source in any necessity; it comes from his fullness of joy; it is his love that creates, therefore in creation is his own revealment. † Rabindranath Tagore explaining a verse of the Upanishads, in his book â€Å"Sadhana – The Realisation of Life† It is no wonder that in India, Rabin dranath Tagore is revered as â€Å"Gurudev† ? â€Å"a teacher embodying God-like knowledge†, a title conferred upon him by Mahatma Gandhi. We hope that you enjoy reading this masterpiece as much as we did! Since knowledge grows by sharing, do forward this e-book to your friends and family. Kind regards, The Spiritual Bee Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 2 Acknowledgements We would like to express our sincere thanks to The Free-Dictionary (www. thefreedictionary. com) for providing meanings to English words and terms in use during the early 1900s. Terms of Use We have tried our utmost to maintain the integrity of the original work. However during the transcribing process it is possible that some errors may have crept in. By reading, downloading, altering or distributing this book you agree to indemnify us of all errors, liabilities, cost and legal expenses. Painted by Nandalal Bose Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 4 GITANJALI (SONG OFFERINGS) BY RABINDRANATH TAGORE A COLLECTION OF PROSE TRANSLATIONS MADE BY THE AUTHOR FROM THE ORIGINAL BENGALI WITH AN INTRODUCTION BY W. B. YEATS NEW YORK THE MACMILLAN COMPANY 1920 EDITION (FIRST PUBLISHED IN 1913) Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 5 TO WILLIAM ROTHENSTEIN Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 6 PREFACE THESE translations are of poems contained in three books ? Naivedya, Kheya, and Gitanjali ? to be had at the Indian Publishing House, 22 Cornwallis Street, Calcutta; and of a few poems which have appeared only in periodicals. Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 7 INTRODUCTION By W. B. YEATS A FEW days ago I said to a distinguished Bengali doctor of medicine, I know no German, yet if a translation of a German poet had moved me, I would go to the British Museum and find books in English that would tell me something of his life, and of the history of his thought. But though these prose translations from Rabindranath Tagore have stirred my blood as nothing has for years, I shall not know anything of his life, and of the movements of thought that have made them possible, if some Indian traveller will not tell me. † It seemed to him natural that I should be moved, for he said, I read Rabindranath every day, to read one line of his is to forget all the troubles of the world. I said, An Englishman living in London in the reign of Richard the Second had he been shown translations from Petrarch or from Dante, would have found no books to answer his questions, but would have questioned some Florentine banker or Lombard merchant as I question you. For all I know, so abundant and simple is this poetry, the new Renaissance has been born in your country and I shall never know of it except by hearsay. He answered, We have other poets, but none that are his equal; we call this the epoch of Rabindranath. No poet seems to me as famous in Europe as he is among us. He is as great in music as in poetry, and his songs are sung from the west of India into Burmah wherever Bengali is spoken. He was already famous at nineteen when he wrote his first novel; and plays, written when he was but little older, are still played in Calcutta. I so much admire the completeness of his life; when he was very young he wrote much of natural objects, he would sit all day in his garden; from his twenty-fifth year or so to his thirty-fifth perhaps, when he had a great sorrow, he wrote the most beautiful love poetry in our language; and then he said with deep emotion, words can never express what I wed at seventeen to his love poetry. After that his art grew deeper, it became religious and philosophical; all the aspirations of mankind are in his hymns. He is the first among our saints who has not refused to live, but has spoken out of Life itself, and that is why we give him our love. Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Sp iritual Bee 8 I may have changed his well-chosen words in my memory but not his thought. A little while ago he was to read divine service in one of our churches ? we of the Brahma Samaj use your word ‘church’ in English ? t was the largest in Calcutta and not only was it crowded, people even standing in the windows, but the streets were all but impassable because of the people. Other Indians came to see me and their reverence for this man sounded strange in our world, where we hide great and little things under the same veil of obvious comedy and half-serious depreciation. When we were making the cathedrals had we a like reverence for our great men? Every morning at three ? I know, for I have seen it ? one said to me, he sits immovable in contemplation, and for two hours does not awake from his reverie upon the nature of God. His father, the Maha Rishi, would sometimes sit there all through the next day; once, upon a river, he fell into contemplation because of the beauty of the landscape, and the rowers waited for eight hours before they could continue their journey. He then told me of Mr. Tagores family and how for generations great men have come out of its cradles. To-day, he said, there are Gogonendranath and Abanindranath Tagore, who are artists; and Dwijendranath, Rabindranaths brother, who is a great philosopher. The squirrels come from the boughs and climb on to his knees and the birds alight upon his hands. I notice in these mens thought a sense of visible beauty and meaning as though they held that doctrine of Nietzsche that we must not believe in the moral or intellectual beauty which does not sooner or later impress itself upon physical things. I said, In the East you know how to keep a family illustrious. The other day the curator of a Museum pointed out to me a little dark-skinned man who w as arranging their Chinese prints and said, That is the hereditary connoisseur of the Mikado, he is the fourteenth of his family to hold the post. ’ He answered. When Rabindranath was a boy he had all round him in his home literature and music. I thought of the abundance, of the simplicity of the poems, and said, In your country is there much propagandist writing, much criticism? We have to do so much, especially in my own country, that our minds gradually cease to be creative, and yet we cannot help it. If our life was not a continual warfare, we would not have Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 9 taste, we would not know what is good, we would not find hearers and readers. Fourfifths of our energy is spent in the quarrel with bad taste, whether in our own minds or in the minds of others. I understand, he replied, we too have our propagandist writing. In the villages they recite long mythological poems adapted from the Sanscrit in the Middle Ages, and they often insert passages telling the people that they must do their duties. â€Å" II I have carried the manuscript of these translations about with me for days, reading it in railway trains, or on the tops of omnibuses and in restaurants, and I have often had to close it lest some stranger would see how much it moved me. These lyrics ? which are in the original, my Indians tell me, full of subtlety of rhythm, of untranslatable delicacies of colour, of metrical invention ? display in their thought a world I have dreamed of all my life long. The work of a supreme culture, they yet appear as much the growth of the common soil as the grass and the rushes. A tradition, where poetry and religion are the same thing, has passed through the centuries, gathering from learned and unlearned metaphor and emotion, and carried back again to the multitude the thought of the scholar and of the noble. If the civilization of Bengal remains unbroken, if that common mind which ? as one divines ? runs through all, is not, as with us, broken into a dozen minds that know nothing of each other, something even of what is most subtle in these verses will have come, in a few generations, to the beggar on the roads. When there was but one mind in England Chaucer wrote his Troilus and Cressida, and though he had written to be read, or to be read out ? for our time was coming on apace ? he was sung by minstrels for a while. Rabindranath Tagore, like Chaucers forerunners, writes music for his words, and one understands at every moment that he is so abundant, so spontaneous, so daring in his passion, so full of surprise, because he is doing something which has never seemed strange, unnatural, or in need of defence. These verses will not lie in little well-printed books upon ladies tables, who turn the pages with indolent hands that they may sigh over a life without meaning, which is yet all they can know of life, or be carried about by students at the university to be laid aside when the work of life begins, but as the Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 10 generations pass, travellers will hum them on the highway and men rowing upon rivers. Lovers, while they await one another, shall find, in murmuring them, this love of God a magic gulf wherein their own more bitter passion may bathe and renew its youth. At every moment the heart of this poet flows outward to these without derogation or condescension, for it has known that they will understand; and it has filled itself with the circumstance of their lives. The traveller in the red-brown clothes that he wears that dust may not show upon him, the girl searching in her bed for the petals fallen from the wreath of her royal lover, the servant or the bride awaiting the masters home-coming in the empty house, are images of the heart turning to God. Flowers and rivers, the blowing of conch shells, the heavy rain of the Indian July, or the parching heat, are images of the moods of that heart in union or in separation; and a man sitting in a boat upon a river playing upon a lute, like one of those figures full of mysterious meaning in a Chinese picture, is God Himself. A whole people, a whole civilization, immeasurably strange to us, seems to have been taken up into this imagination; and yet we are not moved because of its strangeness, but because we have met our own image, as though we had walked in Rossettis willow wood, or heard, perhaps for the first time in literature, our voice as in a dream. Since the Renaissance the writing of European saints ? however familiar their metaphor and the general structure of their thought ? has ceased to hold our attention. We know that we must at last forsake the world, and we are accustomed in moments of weariness or exaltation to consider a voluntary forsaking; but how can we, who have read so much poetry, seen so many paintings, listened to so much music, where the cry of the flesh and the cry of the soul seem one, forsake it harshly and rudely? What have we in common with St. Bernard covering his eyes that they may not dwell upon the beauty of the lakes of Switzerland, or with the violent rhetoric of the Book of Revelation? We would, if we might, find, as in this book, words full of courtesy. I have got my leave. Bid me farewell, my brothers! I bow to you all and take my departure. Here I give back the keys of my door ? and I give up all claims to my house. I only ask for last kind words from you. We were neighbours for long, but I received more than I could give. Now the day has dawned and the lamp that lit my dark corner is out. A summons has come and I am ready for my journey. Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 11 And it is our own mood, when it is furthest from A Kempis or John of the Cross, that cries, And because I love this life, I know I shall love death as well. Yet it is not only in our thoughts of the parting that this book fathoms all. We had not known that we loved God, hardly it may be that we believed in Him; yet looking backward upon our life we discover, in our exploration of the pathways of woods, in our delight in the lonely places of hills, in that mysterious claim that we have made, unavailingly, on the women that we have loved, the emotion that created this insidious sweetness. Entering my heart nbidden even as one of the common crowd, unknown to me, my king, thou didst press the signet of eternity upon many a fleeting moment, This is no longer the sanctity of the cell and of the scourge; being but a lifting up, as it were, into a greater intensity of the mood of the painter, painting the dust and the sunlight, and we go for a like voice to St. Francis and to William Blake who have seemed so alien in our violent history. III We write long books where no page perhaps has any quality to make writing a pleasure, being confident in some general design, just as we fight and make money and fill our heads with politics ? ll dull things in the doing while Mr. Tagore, like the Indian civilization itself, has been content to discover the soul and surrender himself to its spontaneity. He often seems to contrast his life with that of those who have lived more after our fashion, and have more seeming weight in the world, and always humbly as though he were only sure his way is best for him: Men going home glance at me and smile and fill me with shame. I sit like a beggar maid, drawing my skirt over my face, and when they ask me, what it is I want, I drop my eyes and answer them not. At another time, remembering how his life had once a different shape, he will say, Many an hour have I spent in the strife of the good and the evil, but now it is the pleasure of my pl aymate of the empty days to draw my heart on to him; and I know not why is this sudden call to what useless inconsequence. An innocence, a simplicity that one does not find elsewhere in literature makes the birds and the leaves seem as near to him as they are near to children, and the changes of the seasons great events as before our thoughts had arisen between them and us. At times I wonder if he has it from the literature of Bengal or from religion, and at other times, remembering the birds alighting Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 12 on his brothers hands, I find pleasure in thinking it hereditary, a mystery that was growing through the centuries like the courtesy of a Tristan or a Pelanore. Indeed, when he is speaking of children, so much a part of himself this quality seems, one is not certain that he is not also speaking of the saints, They build their houses with sand and they play with empty shells. With withered leaves they weave their boats and smilingly float them on the vast deep. Children have their play on the sea-shore of worlds. They know not how to swim, they know not how to cast nets. Pearl fishers dive for pearls, merchants sail in their ships, while children gather pebbles and scatter them again. They seek not for hidden treasures, they know not how to cast nets. W. B. YEATS. September 1912. Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 13 GITANJALI Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 14 1 THOU hast made me endless, such is thy pleasure. This frail vessel thou emptiest again and again, and fillest it ever with fresh life. This little flute of a reed thou hast carried over hills and dales, and hast breathed through it melodies eternally new. At the immortal touch of thy hands my little heart loses its limits in joy and gives birth to utterance ineffable1. Thy infinite gifts come to me only on these very small hands of mine. Ages pass, and still thou pourest, and still there is room to fill. 2 WHEN thou commandest me to sing it seems that my heart would break with pride; and I look to thy face, and tears come to my eyes. All that is harsh and dissonant in my life melts into one sweet harmony ? and my adoration spreads wings like a glad bird on its flight across the sea. I know thou takest pleasure in my singing. I know that only as a singer I come before thy presence. I touch by the edge of the far spreading wing of my song thy feet which I could never aspire to reach. Drunk with the joy of singing I forget myself and call thee friend who art my lord. 3 I KNOW not how thou singest, my master! I ever listen in silent amazement. The light of thy music illumines the world. The life breath of thy music runs from sky to sky. The holy stream of thy music breaks through all stony obstacles and rushes on. 1. Ineffable: too great or intense to be expressed in presentation by The Spiritual Bee Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book words; unutterable. 15 My heart longs to join in thy song, but vainly struggles for a voice. I would speak, but speech breaks not into song, and I cry out baffled. Ah, thou hast made my heart captive in the endless meshes of thy music, my master! 4 LIFE of my life, I shall ever try to keep my body pure, knowing that thy living touch is upon all my limbs. I shall ever try to keep all untruths out from my thoughts, knowing that thou art that truth which has kindled the light of reason in my mind. I shall ever try to drive all evils away from my heart and keep my love in flower, knowing that thou hast thy seat in the inmost shrine of my heart. And it shall be my endeavour to reveal thee in my actions, knowing it is thy power gives me strength to act. 5 I ASK for a moments indulgence to sit by thy side. The works that I have in hand I will finish afterwards. Away from the sight of thy face my heart knows no rest nor respite, and my work becomes an endless toil in a shoreless sea of toil. To-day the summer has come at my window with its sighs and murmurs; and the bees are plying their minstrelsy at the court of the flowering grove. Now it is time to sit quiet, face to face with thee, and to sing dedication of life in this silent and overflowing leisure. Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 16 6 PLUCK this little flower and take it, delay not! I fear lest it droop and drop into the dust. It may not find a place in thy garland, but honour it with a touch of pain from thy hand and pluck it. I fear lest the day end before I am aware, and the time of offering go by. Though its colour be not deep and its smell be faint, use this flower in thy service and pluck it while there is time. 7 MY song has put off her adornments. She has no pride of dress and decoration. Ornaments would mar our union; they would come between thee and me; their jingling would drown thy whispers. My poets vanity dies in shame before thy sight. O master poet, I have sat down at thy feet. Only let me make my life simple and straight, like a flute of reed for thee to fill with music. 8 THE child who is decked with princes robes and who has jewelled chains round his neck loses all pleasure in his play; his dress hampers him at every tep. In fear that it may be frayed, or stained with dust he keeps himself from the world, and is afraid even to move. Mother, it is no gain, thy bondage of finery, if it keep one shut off from the healthful dust of the earth, if it rob one of the right of entrance to the great fair of common human life. Gitanjali: Spiritual Poems of Rabindranath Tag ore An e-book presentation by The Spiritual Bee 17 Drawn by Nandalal Bose MY SONG HAS PUT OFF HER ADORNMENTS 9 O FOOL, to try to carry thyself upon thy own shoulders! O beggar, to come to beg at thy own door! Leave all thy burdens on his hands who can bear all, and never look behind in regret. Thy desire at once puts out the light from the lamp it touches with its breath. It is unholy ? take not thy gifts through its unclean hands. Accept only what is offered by sacred love. Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 18 10 HERE is thy footstool and there rest thy feet where live the poorest, and lowliest, and lost. When I try to bow to thee, my obeisance cannot reach down to the depth where thy feet rest among the poorest, and lowliest, and lost. Pride can never approach to where thou walkest in the clothes of the humble among the poorest, and lowliest, and lost. My heart can never find its way to where thou keepest company with the companionless among the poorest, the lowliest, and the lost. Painted by Surendranath Kar HERE IS THY FOOTSTOOL Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 19 11 LEAVE this chanting and singing and telling of beads! Whom dost thou worship in this lonely dark corner of a temple with doors all shut? Open thine eyes and see thy God is not before thee! He is there where the tiller is tilling the hard ground and where the path-maker is breaking stones. He is with them in sun and in shower, and his garment is covered with dust. Put off thy holy mantle and even like him come down on the dusty soil! Deliverance? Where is this deliverance to be found? Our master himself has joyfully taken upon him the bonds of creation; he is bound with us all for ever. Come out of thy meditations and leave aside thy flowers and incense! What harm is there if thy clothes become tattered and stained? Meet him and stand by him in toil and in sweat of thy brow. 12 THE time that my journey takes is long and the way of it long. I came out on the chariot of the first gleam of light, and pursued my voyage through the wildernesses of worlds leaving my track on many a star and planet. It is the most distant course that comes nearest to thyself, and that training is the most intricate which leads to the utter simplicity of a tune. The traveller has to knock at every alien door to come to his own, and one has to wander through all the outer worlds to reach the innermost shrine at the end. My eyes strayed far and wide before I shut them and said Here art thou! The question and the cry Oh, where? melt into tears of a thousand streams and deluge the world with the flood of the assurance I am! Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 20 13 THE song that I came to sing remains unsung to this day. I have spent my days in stringing and in unstringing my instrument. The time has not come true, the words have not been rightly set; only there is the agony of wishing in my heart. The blossom has not opened; only the wind is sighing by. I have not seen his face, nor have I listened to his voice; only I have heard his gentle footsteps from the road before my house. The livelong1 day has passed in spreading his seat on the floor; but the lamp has not been lit and I cannot ask him into my house. I live in the hope of meeting with him; but this meeting is not yet. Drawn by Nandalal Bose THE SONG I CAME TO SING Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 1. Livelong: Complete, whole; of time long or seemingly long, especially in a tedious way. 21 14 MY desires are many and my cry is pitiful, but ever didst thou save me by hard refusals; and this strong mercy has been wrought into my life through and through. Day by day thou art making me worthy of the simple, great gifts that thou gavest to me unasked ? this sky and the light, this body and the life and the mind ? saving me from perils of overmuch desire. There are times when I languidly linger and times when I awaken and hurry in search of my goal; but cruelly thou hidest thyself from before me. Day by day thou art making me worthy of thy full acceptance by refusing me ever and anon1, saving me from perils of weak, uncertain desire. 15 I AM here to sing thee songs. In this hall of thine I have a corner seat. In thy world I have no work to do; my useless life can only break out in tunes without a purpose. When the hour strikes for thy silent worship at dark temple of midnight, command me, my master, to stand before thee to sing. When in the morning air the golden harp is tuned, honour me, commanding my presence. 16 I HAVE had my invitation to this worlds festival, and thus my life has been blessed. My eyes have seen and my ears have heard. It was my part at this feast to play upon my instrument, and I have done all I could. Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 1. Ever and anon: An old English phrase meaning now and then; frequently; often. 22 Now, I ask, has the time come at last when I may go in and see thy face and offer thee my silent salutation? 17 I AM only waiting for love to give myself up at last into his hands. That is why it is so late and why I have been guilty of such omissions. They come with their laws and their codes to bind me fast; but I evade them ever, for I am only waiting for love to give myself up at last into his hands. People blame me and call me heedless; I doubt not they are right in their blame. The market day is over and work is all done for the busy. Those who came to call me in vain have gone back in anger. I am only waiting for love to give myself up at last into his hands. 18 CLOUDS heap upon clouds and it darkens. Ah, love, why dost thou let me wait outside at the door all alone? In the busy moments of the noontide work I am with the crowd, but on this dark lonely day it is only for thee that I hope. If thou showest me not thy face, if thou leavest me wholly aside, I know not how I am to pass these long, rainy hours. I keep gazing on the far away gloom of the sky, and my heart wanders wailing with the restless wind. 19 IF thou speakest not I will fill my heart with thy silence and endure it. I will keep still and wait like the night with starry vigil and its head bent low with patience. Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 23 The morning will surely come, the darkness will vanish, and thy voice pour down in golden streams breaking through the sky. Then thy words will take wing in songs from every one of my birds nests, and thy melodies will break forth in flowers in all my forest groves. 20 ON the day when the lotus bloomed, alas, my mind was straying, and I knew it not. My basket was empty and the flower remained unheeded. Only now and again a sadness fell upon me, and I started up from my dream and felt a sweet trace of a strange fragrance in the south wind. That vague sweetness made my heart ache with longing and it seemed to me that it was the eager breath of the summer seeking for its completion. I knew not then that it was so near, that it was mine, and that this perfect sweetness had blossomed in the depth of my own heart. 21 I MUST launch out my boat. The languid hours pass by on the shore ? Alas for me! The spring has done its flowering and taken leave. And now with the burden of faded futile flowers I wait and linger. The waves have become clamorous, and upon the bank in the shady lane the yellow leaves flutter and fall. What emptiness do you gaze upon! Do you not feel a thrill passing through the air with the notes of the far away song floating from the other shore? Gitanjali: Spiritual Poems of Rabindranath Tagore An e-book presentation by The Spiritual Bee 24 22 IN the deep shadows of the rainy July, with secret steps, thou walkest, silent as night, eluding all watchers. To-day the morning has closed its eyes, heedless of the insistent calls of the loud east wind, and a thick veil has been drawn over the ever-wakeful blue sky. The woodlands have hushed their songs, and doors are all shut at every house.

Wednesday, December 4, 2019

Ford Ka Hbs Case free essay sample

The Ford Ka cannot be marketed to a specific demographic segment, as defined by traditional variables such as income, age, or marital status. Willingness to purchase the Ka was for the most part not dependent on membership in these traditional segments. Alternatively, we propose Ford develop a campaign toward a certain segment defined by attitudinal and psychographic variables. We plan to target this segment with tailored advertising campaigns addressing their unique worldview, and adopt higher-end pricing to maximize profit from what ultimately must be a niche product with a small number of loyal followers. Segmentation of the overall car market The overall market in France, in 1995, was segmented almost exclusively by primary demographics. The industry served this market with ten different product categories breaking cars down by economy, size, features, and utility. However, during the 1980s and early 1990s, changes in French tax law raised the price of fuel dramatically, making smaller, more fuel-efficient cars more desirable. This effect was amplified by increased road congestion, parking difficulty in urban areas, and a growing number of women drivers, leading a new trend for smaller cars to be increasingly popular choices for drivers at all income levels. By 1995, 71. 7% of all cars sold were in the mini, small, or lower medium car categories. This rapid movement of customers to the small category attracted drivers who had been accustomed to the premium features of the mid-sized and large cars. Their demand drove the development of small cars that would have the features, performance, or handling characteristics that customers preferred. Four new product categories emerged within the small car category matched to customers’ needs: A—economy, practical; Basic-B—stylish, good value; Trend-B—high performance, features; Other-B—luxury and sports derivatives. Ford’s Strategy By 1992, the success of the Twingo had redefined the entire B category and forced others to redesign and include better style, functionality, and more interior space in order to compete. Ford’s solution was the Ka, which was quickly developed, borrowing the Fiesta’s chassis to save costs. Restrained n time and design, the Ka differentiated itself with unique styling, features, and maneuverability. Cars are normally designed as a solution for an existing and identified need in the market, but Ford took a backwards approach and produced the Ka without a specific market in mind. This presented the unique challenge of having to find a market for a hastily formulated product, rather than tailoring a p roduct for an identified high-demand segment. This was doubly challenging in the case of the Ka. Its main differentiating feature was its styling. Based on the technical designs of existing products, the Ka would be hard pressed to appeal to customers on any utilitarian features such as fuel mileage or handling. Finding consumers who would purchase a car whose main selling point was unique styling necessitated studying consumer attitudes towards on a deeper level. Armed with market research data, our team identified a target market for the Ka under different criteria than ones used for the established demographic segments. The following paragraphs outlay our approach. Demographic variables for Ka We ran a multiple regression analysis with the dependent variable of respondents listing the Ka in their top 1/3 of car choices and the independent variables the demographic data: gender, martial status, household status, income level, and age. We found that not one of these data are predictive of whether or not a respondent will like the Ka. Each variable had low P-values, indicating that none are statistically significant. A table of correlations and a series of chi-squared tests also shows that no variable is particularly correlated with the Ka choosers with any statistical significance. See figures 1-6 for all tables and cross-tabs. ) This confirms our intuition that the Ka, with its unique styling, would have polarizing appeal cutting across traditional demographics. Psychographic question responses identify distinct attitudinal segments The survey included 62 questions designed to capture the respondents’ attitudes about cars, car features, car manufactures, car buying h abits, and general consumer tendencies. First, we ran a factor analysis to reduce those 62 questions into a smaller set of core underlying issues. Our scree plot indicated there were 4 key factors: â€Å"Form Over Fashion†, indicating the extent to which consumers preferred technical features over a stylish car; â€Å"Sport Car Junky†, indicating the extent to which consumers were willing to sacrifice practicality for a car with more zip; â€Å"Car Avoidance†, indicating the extent to which consumers were enthusiastic about cars and the automotive industry; and â€Å"Frequent Driving†, indicating the extent to which consumers expected to make heavy use of their car. We categorized the 62 questions to these four factors based on which one had the strongest factor weighting. Segmentation approach and target buyer identification To identify attitudinal segments, we used a K-means cluster on the same 62 attitudinal questions, and generated 4 clusters. The four clusters can be described by the following groups that summarize how each group responded to the attitudinal questions, as summarized by their average factor score (see figure 7. ) 1. Pragmatists: Not fashion conscious; just wants a reliable car with solid features that will get them from A-to-B. Spends the greatest amount of time in their car, and sees it as an extremely practical tool. Would never buy a sports car. 2. Car lovers: Likes functional cars with strong performance. Loves their car, and loves rolling up their sleeves and changing their own oil. More likely to take their car out for a weekend joyride than to spend all day shuttling kids to and from soccer practice. 3. Fashionistas: The only cluster that prefers fashion to form. Leans towards sporty cars over hassle-free cars. Isn’t in love with cars, or the concept of owning one, but if she has to has one, wants it to be stylish. 4. Reluctant Car Owners: Scored the strongest on form over function and on car avoidance. Sees cars as a necessary evil. Will buy one, but doesn’t want to get too involved in it. We decided to target segment 3, for the following reasons (see figure 8 for full table of relevant data): 1. Market size. We calculated the â€Å"returns† for each segment, based on their likelihood of purchasing the Ka, and their prevalence within the sample. (Returns = hit_rate * size. While segment 3 actually had the lowest hit rate, it was the largest market, and was nearly tied for highest returns. We are not troubled by the low hit rate – we recognize the Ka has a unique styling that won’t appeal to every consumer. 2. Competitive advantage. Segment 3 is the only segment willing to buy a car based on its form, rather than its function. The Ka’s only competit ive advantage in the market is its unique style. If we attempt to pursue segments that make purchase decisions based on other features, the Ka will eventually lose to better positioned competitors. . Financial Attractiveness. In addition to their size, segment 3 has other attractive features. They are the most frequent car buyers, as measured by their short average time since last purchase. They have among the highest income levels in the sample. And they are the least brand loyal – making it easy for us to initially win their business (though harder to keep it). Together, these variables paint a picture of a consumer that treats cars like fashion accessories, willing to buy a new one each season to fit their style needs – a potentially lucrative market. Potential implementation problems with approach It may be difficult to find and reach these consumers. Because traditional marketing channels like paid television and media advertisements segment their audiences using traditional media, we are unable to target our segment, which cuts across traditional demographic variables. This would mean either a weak advertising campaign that fails to reach our targets, or spending inefficiently on expensive mass market advertising that covers the entire population. One alternative would be extremely targeted media buys in specific TV shows and magazines that we imagine our target cluster would frequent – for instance, fashion magazines. Key target ad campaign Because Segment 3 is slightly skewed towards a higher income level, we recommend pricing the Ka at a level slightly higher than its competitors. Because $750M were already saved in development costs, we feel that an extra effort in advertising, especially in television ads, would be appropriate to give the Ka a better chance of success. It should be positioned as its design suggests: stylish, urban, and sophisticated. We want to create a campaign based around Daft Punk’s song â€Å"Harder, Better, Faster, Stronger† (Daft Punk is a French electronic music band and the song features an up-tempo beat with a blend of electronic and organic drum sounds and snappy, to-the-future synth leads, with appropriate and repeating lyrics â€Å"Harder, Better, Faster, Stronger† giving it an exciting, age-less appeal). The flagship component would be a 30-second television ad various shots of the Ka maneuvering effortlessly through traffic in an urban setting and parking right next to a hip restaurant between two larger cars. The car would be displayed driver-less so as not to appeal more to one age group than another. This ad would be aired during programming with a mainstream audience. Next, we would place full-page ads showing a driver-less car and a reference to the song in the publications of our where our trendy segment resides (we admit ignorance in knowing which French magazines these might be). An online presence would be very appropriate today for this segment, but it only applies to the extent that the internet was utilized in 1995 France, which was during the first massive internet adoption period. The goal of these ads is to capture the attention of Segment 3 drivers and catch them with the stylish look of the car joined with the â€Å"Harder, Better, Faster, Stronger† theme to create an desirable image of a car worthy to buy without a test ride. Appendix Figure 1 Figure 2 NOT statistically significant NOT statistically significant Figure 3

Thursday, November 28, 2019

Synthetic Biology free essay sample

Synthetic Biology New era of programmable Acells Under supervision of Dr. Hanaa El Badawy By; Manar hesham fouad 70019 Ahmed Ibrahim agami 60015 Yassmin Mohamed moatassim 70187 Ahmed osman Shymaa khaled Introduction As a result of the fast ,cheap DNA sequencing and synthesis with parallel developments in the field of bioinformatics, the emergence of a new discipline known as synthetic biology or synethesia has taken place, by the efforts of J. Craig Venter the genomics pioneer and his team, that is an innovative and highly promising blend of science and engineering aim either to improve understanding of biological systems, their complexity and the interaction of complex pathways, or to use the organisms as factories for obtaining specific products, that eventually can lead to the next industrial revolution. It is hard to provide an accurate definition of a new emerging scientific discipline like synthetic biology, it can be changed over time as awareness increases.

Sunday, November 24, 2019

Blue Velvet - Film review essays

Blue Velvet - Film review essays I have to admit that Blue Velvet was my first Lynch film. Having watched his Twin Peaks television series however, I was vaguely familiar with his style and penchant for weirdness. The film did indeed live up to the wierd stereotype. What starts of as a typical story of tragedy in a small town family sinks, first slowly, then quickly into a web of corruption, sexual deceit and murder. In the end the only conclusion that I could draw was that Lynch is trying to show that even the picture perfect idealism of small town America has a hidden air of depravity and malevolence to it. I thought the mis-en-scene was very purposeful. Lynch uses various background colors to enhance the displayed mood or demeanor of a particular character (for example -the stark blues and purples in Dorothy Vallens room). I also liked the eccentric way in which Lynch zooms in on a colony of seemingly voracious insects to create a symbolic parallel to the twisted reality he creates in the rustic community of Lumberton. Where I feel the movie succeeds is in its usage of random quirkiness that sends the viewers on hopelessly unexpected, and confounding tangents. I found this very refreshing, for it reminded of how blinkered I have become in terms of the expectations I have and the assumptions I make about a particular story. The entire series of interactions between Jeffrey and Sandy are irrelevant, yet delightfully compelling to the viewer. The actors emotions ran the gamut from the tacit, to the cliched, to the deranged. Dennis Hopper is the dramatic standout; he casts a scary image even while kissing another man. . Kyle Maclachlan goes overboard in his attempt to appear spaced out and quirky. On the whole, i admire "Blue Velvet" for its originality and aesthetic originality. But, it also has the tendency to push its creative boundaries to ludicrous extremes on occasion. ...

Thursday, November 21, 2019

Correcting Sickle Cell Disease using Stem Cells Essay

Correcting Sickle Cell Disease using Stem Cells - Essay Example The pattern of inheritance of sickle cell anemia is autosomal recessive. That means the symptoms will only possibly manifest if both parents are carrier of hemoglobin A. However, at present, the only available long term treatment for the disease is bone marrow transplant, which is prone to rejection and subsequent immune system reaction. The goals of other treatments, blood transfusion and pain medicines, are only for short-term relief of symptoms (Zieve and Chen, 2011). Recently, however, researchers from Johns Hopkins have found another plausible long term treatment for sickle cell anemia. By inserting the correct hemoglobin A gene to pluripotent bone marrow cells and removing the defective hemoglobin S, the patient can be able to produce RBCs that have the correct type of gene (Science Daily, 2011). Despite this new breakthrough in treatment, this does not prevent inheritance of the disease, because the gene to be transferred to an offspring is contained in sex cells, and not the bone marrow cells that are to be fixed using the new technology recently